Being as old as the nation itself, MCB Bank has been offering financial solutions to Pakistanis for generations. In a market dominated with product offerings for men, this product and campaign was designed to be specific to a woman, touching them on an emotional level – understanding them and telling them that the account is ‘Just Like Them”. The campaign celebrates a woman’s caring and giving nature, like the MCB Ladies Account, which is there at every step of a corporate woman’s life.