Oswald Lucas aka Ozzy has been shaping brand stories for over four decades… intertwining design, strategy and copy to deliver communication that connects and converts. As a rare hybrid of copywriter and art director, he has led work for Nestlé, Unilever, PepsiCo, L’Oréal, Citibank, KFC, Suzuki, Reckitt, China Mobile, and KIA to name a few. With experience at McCann and Ogilvy, his campaigns merge the power of big ideas with crafted execution… building brands that drive culture and deliver results.